Learn how Customer Relationship Management (CRMs) can grow your business

SESSION 4 |  2:00PM - 2:45PM | ROOM 4

Most companies that experience growth invest in a CRM. They have learned that this technology streamlines their marketing, sales, operations, and customer service processes. This allows them to get a 360 degree view of their business and simplifies their business by driving alignment between all of the business functions. Basically it allows you to do more with less. Learn how CRMs can be a value adding technology for small businesses. We will walk you through how CRMs can transform and scale your business pipeline, processes, and revenue.


Even if you are not technically savvy, this is a great opportunity to get an introduction to CRMs and learn about what they can do and how they do it:

  • Do I need a CRM and is it worth it?
  • How can it help my marketing, sales, operations, and customer service?
  • How can I use it to scale my business?
  • What are my options? Are all CRMs the same?

PRESENTED BY: Paul Selway, Co-founder and president of Redpath Consulting group

ABOUT Paul Selway

Paul Selway is the Co-founder and President of Redpath Consulting Group, the largest locally owned Salesforce Consulting Partner in Minnesota. His consulting skills have been honed by over 25 years of solving complex business problems for marketing, sales, operations, and customer service, by removing pain points with Salesforce.com CRM based solutions. He has a proven track record of exercising independent judgment, thinking strategically, executing tactically, and using creative problem solving to get the job done. Paul is a 4x Certified Salesforce.com CRM solution architect. He has worked for business startups all the way up to fortune 500 enterprises in both Europe and the USA.