Intro to Online Marketing
SESSION 2 | 10:35AM - 11:20AM | ROOM 7
Learn how customers find your business online and how to promote your online presence with search engine optimization (SEO) and online advertising. We also introduce tools to help you run your business online, including Google Analytics
This session will cover three things you can do right now to market your business and connect with customers online.
Be found by local customers, We’ll show you how to connect with local searchers using Google My Business, a free local business listing that can help your business appear across Google Search and Maps.
Be found everywhere, on all devices. We’ll talk about optimizing your website for the organic search results, focusing on making your site mobile-friendly.
Be found with online advertising, We’ll show you how to promote your products and services on Google and partner websites.
Presented By: Dave Meyer, Google Get your business online trainer
About Dave Meyer
Dave is a speaker for Google's Get Your Business Online program. He has more than 20 years of experience in marketing and communications and has presented digital marketing topics to thousands of people across the U.S. and Canada. Dave's presentations include more than 250 webinars on topics like SEO, advertising, content marketing, and sales strategy. Dave was named 2016 Entrepreneur of the Year by the TwinWest Cahmber of Commerce in Minneapolis, and has been recognized by organizations including the INternationa Association of Buisness Communicators (IABC), the Association of Builders and Contractors (ABC) and many others as a thought leader in marketing and communications.