Don't Steal the Cheesecake - Digital Reputation Management in an "Everything You Do Is Posted Online" World
SESSION 3 | 1:00PM - 1:45PM | ROOM 2
In today's instant communication and social networking world, it's easy to share opinions and others can share the same about you. Unfortunately, what you and others post online, text, leave as a voicemail, say or do in front of a hidden camera, and even email is not limited to private networks and friend groups. Rather, there's a good chance that what happens in a digital format and what is said about you and your company is public, searchable, and archived, FOREVER! In "Don't Steal the Cheesecake" you will learn...
What is a "personal brand," why you already have one, how to enhance it, and how your personal brand can dramatically impact your company's brand and reputation.
The dangers of sharing too much information, what can happen if you're not careful, and how to respond in a digital format when you're angry, so you don't become a "YouTube Sensation."
What a company can, and cannot, do as it relates to what an employee posts on his/her personal social networks, and how to monitor, work with, and train staff to communicate in a digital world.
Inside secrets on how to manage your online presence and Google rankings (for non-technical people) so when people search for information on you, that you control what they find.
This thought provoking, super entertaining, and somewhat scary program will provide you very practical ideas you can immediately implement to improve your brand, stay out of trouble, and craft/manage your digital reputation.
Presented By: Sam Richter
ABOUT SAM RICHTER
Considered the "Modern Day Dale Carnegie" and one of the world's foremost Sales Intelligence and Social Selling experts, Hall of Fame Speaker and best-selling author Sam Richter takes something you already know, that Knowledge Is Power, and turns it into reality.