Building your audience online and off

SESSION 2 |  10:35AM - 11:20AM | ROOM 8

Learn how Minnesota Business magazine and Irish Titan have teamed up to engage audiences online and in person. During this session you’ll learn how to leverage media like Minnesota Business to get your message to the right audience using the right channels, and how to build a digital strategy that creates conversations that matters to your brand.

1) Learn how to leverage media to your advantage

2) Understand how to audit your current digital strategy

3) Top 10 tips and tricks to build your audience online and off

Presented By: Megan Effertz,Executive Editor for Minnesota Business Magazine,& Darin Lynch, Irish Titan Founder and Chief Liberation Officer


Darin Lynch Irish Titan_preview.jpeg


Darin Lynch is the Founder and CEO of Irish Titan, a digital agency focused on ecommerce, complex websites and digital strategy. Darin offers over 20 years of leadership, sales and marketing, web and technology experience ranging from Fortune 100 financial firms to national retailers to start-up and early stage companies.

Darin has trademarked “Business First. Online Second.”, as it’s one of the key principles that defines Irish Titan’s “Why”.  That serves as the foundation for the team of 30 Titans, their hundreds of clients, and the range of services provided by Irish Titan since 2004.

Darin is a regular speaker at national and local events and has been honored as a 40 Under 40 winner by the Minneapolis St. Paul Business Journal, one of the Real Power 50 by Minnesota Business, is a member of the Federal Reserve Board Small Business Council, serves on the University of St. Thomas Schulze School of Entrepreneurship board, and is a mentor for the MN Cup. Darin has also bought Clint Eastwood a beer and is a former presidential candidate. Honestly. But both of those stories are better shared in person.

Irish Titan has been designated a Best Places to Work by both Minnesota Business and the Minneapolis St. Paul Business Journal every year since 2014, has been designated a Top 25 Web Development and Design Firm by the Minneapolis St. Paul Business Journal since 2014, was a 2014 finalist for the Minnesota Business Ethics, was awarded 2016 digital agency of the year by Minneapolis Happenings.


Megan Effertz is Executive Editor of Minnesota Business magazine, CEO of Nautia Group - a business consulting firm, and an entrepreneur. She has an extensive background in leadership, sales & marketing in a variety of industries including real estate, manufacturing & distribution, health & wellness, and technology. Megan has a passion for helping businesses evolve and grow.

Megan Effertz MN Biz v2 (1).jpg